My name is Ben Hartley

I was asked to design this for a new business. They wanted a company logo as well as a brand for their main piece of software. The company deals with software specifically designed for the motor trade.

A small but continuing web project. This is an online resource for designers looking for vector scalable graphics. Based on the Google search engine model. Early in it's development, I am regularly updating it with new vector from around the web'o'sphere.

An A5 mini-brochure I did as part of a large project for the Lincoln Think Tank; a wonderful new building designed as a workspace for fledgling businesses. I was involved throughout the project, and this was one of the many pieces of print material Optima did for them.

A simple flyer created at Optima to promote Lincolnshire day (No I'd never heard of it too). Designed to show the many famous landmarks around Lincoln including the Cathedral and the Jolly Fisherman and who can forget the giant sausage on a fork. 

Roger Cole came to Optima after a company tried and failed at providing him with a website where he could sell his many wares and skills.

The finished design provided him with a clean, section based website using bright, vibrant colours to depict sections. 

A collection of fun, vibrant liveries designed for the Branston potato company at Optima. The aim was to promote the company to a more public audience. There are now 13 liveries in total, all designs include the a group of potato characters made up from the wide range of varieties Branston grows.